Content is the first area to attend to. Google reads all of the content on your website, that’s how it determines whether or not your site is relevant to a particular search. The more well-written, relevant content you have, the more Google will trust your site. Too many make the mistake of thinking that as long as they have lots of content they will rank. Google cares about the quality of the content, not just the quantity, so it’s important to make sure that all of your content is high-quality and relevant.
While there aren’t any hard and fast rules for the amount of content on your site, we have found it best to have about 1,500-2,000 words on your home page. Some might require a little more, some a little less, but this is the sweet spot we have found for ranking a website.